Young Lions Competitions Turkey 2025

Eligibility and General Rules
  • The Young Lions Competition is open to everyone if they fit within the age and profession criteria.
  • Teams cannot be rejected entry because they are not part of an association, professional body or collective.
  • Each team must be made up of two professionals.
  • Each team member must be 30 years and under. (Born on or after 20 June 1994.)
  • The team partners do not have to be employed at the same company.
  • Freelancers and in-house creative teams from client companies will be accepted in relevant categories.
  • Teams are only able to compete in one category competition at Cannes Lions even if the dates of the competitions do not overlap.
  • Teams that won the competition in previous years may compete in Young Lions Competitions Turkey 2025.
  • Teams must submit their material anonymously bearing only their team number and team members’ names. Any reference to their company names will be a reason for disqualification.
  • Teams who do not submit their work by the competition deadline or otherwise do not adhere to the rules set herewith may be disqualified at the Cannes Lions Representatives discretion.
  • The competition client can be a Charity/NGO or a commercial client.
  • Please note that all entries are final and not eligible for a refund.
  • Teams must be able to submit and present their entry in English.
  • Teams have no more than 24 hours from the date and time of their briefing to create their work.
  • The last day of submissions is February 14, 2025.
DIGITAL

Build a digital-led campaign that uses the powers of digital technology to respond to the challenge in the brief.

To be eligible to compete in the Digital competition the team must be:

• Made up of two young professionals
• Age 30 or under, born on or after June 20, 1994
• Working in creative communications /advertising/ digital agencies.
• Freelancers will be accepted to compete in this competition
• In-house creative teams from client companies will be accepted to compete in this competition.

Deliverables:

• Each team will be submitting an A3 format entry that showcases their digital campaign. This must include: Three digital strategies that define your campaign. These may include the use of social media, or any other digital led execution.
• Campaign summary (150 words)
• Creative insight – How can digital be utilised to activate the three phases of awareness, affiliation and action to meet the overall objective? Please consider the varying target markets as part of this. (150 words)
• Solution – What are the platforms, technologies, and tools you have chosen and why? Social media platform recommendations and rationale per phase considering the varying target markets. (150 words)
• How does it work? – How does your digital solution answer the brief and solve the problem faced by the client? Description of the assets, formats and messaging that could be created across each phase for social media and any other digital components recommended. (150 words)

FILM

Produce an original 60-second film ad in response to the brief. Note: For this Competition only, the deadline is 48 hours.

To be eligible to compete in the Film competition the team must be:

• Made up of two young professionals
• Age 30 or under, born on or after June 20, 1994
• Working in creative communications /advertising/ digital agencies.
• Freelancers will be accepted to compete in this competition.
• In-house creative teams from client companies will be accepted to compete in this competition.

Deliverables:

• A 60 second original footage film
• A two-part written submission (300 words):
– A short summary of what happens in the film (150-words)
– Cultural/context information (explanation of any cultural terms, references or viewing context which needs to be explained), if any.

MARKETERS

Create a product or service that answers the challenge in the brief.
Note: This Competition is open to client marketers only, and teams must represent the company they work for. By ‘client marketers’, we mean marketers not working at an agency representing different clients.

To be eligible to compete in the Marketers competition the team must be:

• Made up of two young professionals
• Age 30 or under, born on or after June 20, 1994
• Working for client companies that engage the services of advertising and communications companies (i.e. Intel, Coca-Cola)
• We do not accept advertising agencies to compete in the Young Marketers competition.
• Freelancers are not eligible to compete in Young Marketers.

Deliverables:

• A 10-slide presentation – no more than 10 slides describing your creative campaign
• A digital presentation image – a visual overview of your work conciesly summarising the brief
• A four-part written submission:
– Background – overview of the brief, objectives, etc. (150 words)
– Interpretation – explaining clearly how you came to understand the briefing partners’ challenge/objective (150 words)
– Insight/breakthrough thinking – explaining the creative use of research, data or resources that led to an original and compelling strategy (150 words)
– Creative idea – detailing how the creative strategy deirectly influenced the creative execution (150 words)

PRINT & OUTDOOR

Create an eye-catching print ad that answers the challenge in the brief and engages the target audience.

To be eligible to compete in the Print & Outdoor competition the team must be:

• Made up of two young professionals
• Age 30 or under, born on or after June 20, 1994
• Working in creative communications /advertising/ digital agencies.
• Freelancers will be accepted to compete in this competition.
• In-house creative teams from client companies will be accepted to compete in this competition.

Deliverables:

• Teams will be asked to create a print Key Visual in response to the brief. Each team will be submitting a single entry which includes: One A3 landscape double page spread print ad (42 x 29.7cm)
• A two-part written submission (300 words):
– Cultural/context information – Include any cultural terms, references, or context which you feel need explanation. (150 words)
– Strategy and insight – Explain the insight and strategy behind your work, including the target audience and how your print ad answers the brief. (150 words)