Young Lions Competitions Turkey 2024

Eligibility and General Rules
  • The Young Lions Competition is open to everyone if they fit within the age and profession criteria.
  • Teams cannot be rejected entry because they are not part of an association, professional body or collective.
  • Each team must be made up of two professionals.
  • Each team member must be 30 years and under. (Born on or after 21 June 1993.)
  • The team partners do not have to be employed at the same company.
  • Freelancers and in-house creative teams from client companies will be accepted in relevant categories.
  • Teams are only able to compete in one category competition at Cannes Lions even if the dates of the competitions do not overlap.
  • Teams that won the competition in previous years may compete in Young Lions Competitions Turkey 2024.
  • Teams must submit their material anonymously bearing only their team number and team members’ names. Any reference to their company names will be a reason for disqualification.
  • Teams who do not submit their work by the competition deadline or otherwise do not adhere to the rules set herewith may be disqualified at the Cannes Lions Representatives discretion.
  • The competition client can be a Charity/NGO or a commercial client.
  • Please note that all entries are final and not eligible for a refund.
  • Teams must be able to submit and present their entry in English.
  • Teams have no more than 24 hours from the date and time of their briefing to create their work.
  • The last day of submissions is March 11, 2024.
DIGITAL

To be eligible to compete in the Digital competition the team must be made up of two young professional, aged between 18 and 30 on 21 June 2024, working in creative communications/advertising/digital agencies. Freelancers will be accepted to compete in this competition. In-house creative teams from client companies will be accepted to compete in this competition.

Teams will be tasked with creating an integrated digitally led campaign and expected to use led executions and technology behind them to solve the brief.

Who is it for?

  • Social media managers/Creative technologists/UX designers/Digital producers/Digital designers

Deliverables

Teams are asked to create a digital-led campaign. The objective is to show how the power of digital technology can answer the Competition Partner’s brief and provide a creative solution aligned with the digital revolution (online and/or mobile).

Each team will be submitting an A3 format entry that showcases their digital campaign. This must include: Three digital strategies that define your campaign. These may include the use of social media, or any other digital led execution.

A four-part written submission:

  • Campaign summary (150 words)
  • Creative insight – How can digital be utilised to activate the three phases of awareness, affiliation and action to meet the overall objective? Please consider the varying target markets as part of this. (150 words)
  • Solution – What are the platforms, technologies, and tools you have chosen and why? Social media platform recommendations and rationale per phase considering the varying target markets. (150 words)
  • How does it work? – How does your digital solution answer the brief and solve the problem faced by the client? Description of the assets, formats and messaging that could be created across each phase for social media and any other digital components recommended. (150 words)
FILM

To be eligible to compete in the Film competition the team must be made up of two young professional, aged between 18 and 30 on 21 June 2024, working increative communications/advertising/digitalagencies. Freelancers will be accepted to compete in this competition. In-house creative teams from client companies will be accepted to compete in this competition.

Teams will be given 48 hours to film original footage and edit a 60 second commercial.

Who is it for?

  • Art directors/Producers/Film makers/Creatives

Deliverables

A 60 second original footage film

A two-part written submission (300 words):

  • A short summary of what happens in the film (150-words)
  • Cultural/context information (explanation of any cultural terms, references or viewing context which needs to be explained), if any.
PRINT & OUTDOOR

To be eligible to compete in the Print & Outdoor competition the team must be made up of two young professional, aged between 18 and 30 on 21 June 2024, working increative communications/advertising/digital agencies. Freelancers will be accepted to compete in this competition. In-house creative teams from client companies will be accepted to compete in this competition.

The competing teams will be required to produce a print ad in a certain time frame, following guidelines set by a brief given to them.

Who is it for?

  • Art directors/Producers/Copywriters/Creatives

Deliverables

Teams will be asked to create a print Key Visual in response to the brief. Each team will be submitting a single entry which includes: One A3 landscape double page spread print ad (42 x 29.7cm)

A two-part written submission (300 words):

  • Cultural/context information – Include any cultural terms, references, or context which you feel need explanation. (150 words)
  • Strategy and insight – Explain the insight and strategy behind your work, including the target audience and how your print ad answers the brief. (150 words)